But I don't see that as indication that they are "drinking the Kool-Aid." One could just as easily say that someone who sticks with Nokia, for example, has "drank the Kool-Aid" if they refuse to even consider other phones, including the iPhone. People saw new technology, they liked it, they bought it. The fact that a small percentage of them were not satisfied, just as a percentage of people who buy *anything* are not satisfied, doesn't mean Apple somehow connived them into buying something they never wanted.
>>> Paul Nuschke <[email protected]> 9/1/2009 9:02 AM >>> Most people I know only upgraded their phones once their contract had expired and they got a substantial discount on the next phone. I've seen many iPhone users upgrade well before contract expiration at the full device cost.That's a big difference. On Tue, Sep 1, 2009 at 9:55 AM, Tracy Boyington < [email protected]> wrote: > I don't understand your logic here. Are you saying people upgraded while > they still had "perfectly good" phones because they were hopeless Apple > addicts? Are you under the impression that before the iPhone, people > only upgraded when their phones died? Because most people I know upgrade > because they want a new phone, even if their existing phone works. And > did this long before the iPhone hit the scene. My husband and I have > owned one or more cell phones ever since they came in a bag, and neither > of us has ever upgraded because our current phone no longer worked. > > > >>> Charles Boyung <[email protected]> 8/31/2009 > 1:20 PM >>> > > On top of that, just look how many people upgraded to the newest > iPhone at full price when their existing phones were still perfectly > good. When you've got people drinking the Kool-Aid like Apple does, > you're bound to take advantage of it as long as you canl. > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- Paul Nuschke Principal, Research & Strategy ELECTRONIC INK© www.electronicink.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
