Two of mine (but I have more than two favorites): Janson Janson because the letterforms are beautiful and the italics are elegant. I like the way the capital "J" dips on the baseline. Janson also uses my favorite type of lowercase "a's.
Helvetica You can do almost anything with Helvetica, and the weights it comes in is amazing. Helvetica Inserat used to be my absolute favorite for headlines in newspaper ads. Kern it right and it is absolutely wonderful to look at. By the way, something that has suffered in design and web design is kerning, I mean real kerning pairs. Having been a typesetter years ago, I am appalled by poorly kerned type on many sites and in print ads, which always saddens me. I do think that sometimes you need to alter a letterform to get the logo design to do what you need. I recently designed a logo where I made a slight change to the descender in a lowercase "g" and it did make the difference in what I needed. -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Kristen Sent: Tuesday, September 01, 2009 8:37 AM To: [email protected] Subject: [IxDA Discuss] Preferred Font for a logo and index page I'm creating a web page and am having issues selecting a font. I recently watched a documentary on Helvetica, but it left me wondering if that really is the best way to go. Helvetica seems to be timeless but also does not stand out. What is your favourite font and why? Do you think small changes in a font will affect perception of a brand in one way or another? ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help This email is confidential and subject to important disclaimers and conditions including on offers for the purchase or sale of securities, accuracy and completeness of information, viruses, confidentiality, legal privilege, and legal entity disclaimers, available at http://www.jpmorgan.com/pages/disclosures/email. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
