On Tue, Sep 1, 2009 at 14:36, Kristen<[email protected]> wrote: > What is your favourite font and why?
Kristen, choosing a font should *not* be a matter of whatever one personally prefers, but of what one wants to *communicate*. And to whom. > Do you think small changes in a font will affect perception of a > brand in one way or another? Yes, definitely, though not solely. There's actually quite some complexity offered by this matter. ;-) If you would like to educate yourself on (very classical) typography, you might want to have a look at Bringhurst's ‘Elements of Typographical Style’ <http://en.wikipedia.org/wiki/The_Elements_of_Typographic_Style> (see also <http://webtypography.net/>). If the concerning website is not exactly just for private purposes, I would very much endorse you requesting the professional expertise of someone with a proper training in graphics design/visual communication. Never forget that markets = communication (even though branding on the web works somehow differently than in former print times, IMHO). Cheers, Sascha -- & : create https://www.xing.com/profile/Sascha_Brossmann http://www.linkedin.com/in/brsma http://twitter.com/brsma ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
