Hello, I'm working on a website where the client is considering putting an animated carousel on the home page which would have a big image and a small description and a link to "read more" or take some other kind of action.
I was wondering whether people have seen any usability studies or know of any eye tracking reports which show whether these carousels are effective in getting the user´s attention and click throughs? - I wonder if they might not be victims of banner blindness? Also, do the ones with tabs or arrows get people interacting and navigating them? This one is an example of one which I think is quite effective: http://www.amnesty.org.au/ (though you can't pause it). Obviously, good usabiliity here is a mixture of getting the timing right between image changes, using eye-catching images, getting the spatial relationship right to group images, buttons and descriptions, keeping the rest of the page free of competing images and ads etc. But is that enough?! Regards, Elizabeth
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