This begs the question that people will care about the _content inside_ the carousel!
You could base your interaction design on existing design patterns documenting carousels, but the usability of it does not cause people to care about what the client is promoting nor compel them to click through. Make sure you're asking the right questions, soving the right problems. In this case, it sounds like the primary challenge is validating that the content is important, meaningful, and valuable to the people visiting that site. Hope this helps, Jay On Sun, 13 Sep 2009 12:29:26, elizabeth <[email protected]> wrote: > Hello, > I'm working on a website where the client is considering putting an > animated carousel on the home page which would have a big image and a > small description and a link to "read more" or take some other kind > of action. > > I was wondering whether people have seen any usability studies or > know of any eye tracking reports which show whether these carousels > are effective in getting the useræ„€ attention and click throughs? > - I wonder if they might not be victims of banner blindness? > Also, do the ones with tabs or arrows get people interacting and > navigating them? > > This one is an example of one which I think is quite effective: > http://www.amnesty.org.au/ (though you can't pause it). > > Obviously, good usabiliity here is a mixture of getting the timing > right between image changes, using eye-catching images, getting the > spatial relationship right to group images, buttons and descriptions, > keeping the rest of the page free of competing images and ads etc. > But is that enough?! > > Regards, > > Elizabeth > > -- Sent from my mobile device ------------------------------------------------------------ Jay A. Morgan Director, UX at Gage twitter.com/jayamorgan linkedin.com/in/jayamorgan ------------------------------------------------------------ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
