Well it all of course depends on what type of project you are doing.

There are 4 main types of projects as far as I am concerned.

1. Redesigning an existing platform

2. Designing a new platform but something that there already exist
best practice and an audience for (i.e. a competitor to Flickr)

3. Designing something with no established best practice (i.e.
something new and unique, such as a keyboard controlled by your pinky
or a platform or an interface for a car that drives on electricity ala
Better Place.

4. Designing something with established practice but a new type of
audience (i.e. a platform for connecting refugees)

Normally your project falls into one of these 4 categories with
category 3. Being the very rare occasion.

My proposal normally is to get the user involved in the beginning to
figure out "what kind of tasks are the user trying to solve" 

Not what do they want, how do the user want it to look like, what
kind of ideas do the user have.

Of course there are sometimes the possibility to find some gems from
users inputs, but that is hardly gems that will make the investment
worth while. 

If their gem is so important it's a showstopper to the success of
whatever you are doing I would say that you got a whole different
type of problem.

It's like digging for gold but only finding plastic pearls.

No what you want is to get an understand about some of the problems
the user have on a more holistic level.

Cause that will help you inform your solution and not the actual
design decisions.

This in return makes sure that you have taken users into account i.e.
you are actually looking at what problems they have and NOT whether
they think you solved their problems, which is the most used process
for UCD from what I have gathered throughout the years.

Only the third type really warrants continuous user involvement IMHO,
but because you are really testing something different which is the
learning curve and not the actual solution. 

I say this because I believe that in most cases, 99% of the time you
can't introduce something new without some sort of learning curve. 

The real trick is to figure out whether this learning curve is worth
it or not. I.e. are you helping the users solve something  they
couldn't solve any other way and is the time it will take for them
to solve it worth it.

But this will relate back to whether you are helping the user solves
tasks they are trying to accomplish.

I then propose that you do some in/house testing for stability of
your solution and to see whether your solution do as you intend it to
do. Again this goes back to my "how" not "what" principle.

Even slight changes in feedback from rollovers, transitions
placement, colors etc. can have huge impact. This impact is big
because that is where the solution comes alive really. That is where
people relate to it, that is what they might (if you are lucky)
create an emotional bond with.

They like to use your interface, not because how it looks, not
because of your design patterns, not because it\s coded in ruby, not
because it has a carrousell but because all these things play together
to create the experience.

How can anyone be so bold to claim that they test the experience by
making usability tests or focus groups is beyond my imagination. I
never understood it and probably never will. To me the advocate for
the users are those who actually look at the problems and tasks they
want to solve and design solutions for it, not those who claim to be
advocates beacause they value user input over a developer or
mangement.

By listening to what customers really want the middle section is not
necessary and you can involve the users where it really matters which
is in the launch of the product. Where all the excuses are gone, where
users don't have to imagine the real data, but where the data is
real, where everything they see is a companies attempt to help them
solve their problems. 

Not solve the problems that testing in the middle of the process
creates for proper feedback.

That's just my five cent


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=45640


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