Shop and buy are two different, but connected activities. (I realize that
does not answer your questions, but it is important as you move towards your
decision).
Mark

On Tue, Sep 22, 2009 at 7:18 AM, Sachin Ghodke <[email protected]>wrote:

> What is the appropriate button to use on the product detail page when
> the website navigation asks the user to either Shop or Buy?
>
> Of course, can we get a little more interesting and personal? For
> example: instead of Shop or Buy can we use buttons that say - 'Go
> and Pamper' (for a gifts e-commerce website) or 'Educate Yourself'
> (while buying education books) or 'Push Limits' (while e-shopping
> for BASE jumping equipment). Maybe there are smaller phrases or terms
> we can use but you get the drift of what I am asking.
>
> What I am trying to say here is that why can't we portray these user
> actions on a more personal level? Making web personal?
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