Ultimately, I think all the opinions above are all valid and the key thing is context.
However, with the tools now at our disposal, opinion or feeling shouldn't come into it, we can design with objective confidence using A/B and multivariate testing. These tools allow us to take a number of choices and test them with the market - giving us objective insight into what actually works and what doesn't. No plan survives contact with the enemy! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45927 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
