I think "Shop" is more akin to browsing. "Buy" is more of the commitment to purchase.
I don't care for the personal touch, or find it a touchy subject because the choice of words can be inappropriate depending on the type of thing being sold, and the tone of the site. For example, your suggestions: Go and Pamper: I can't say I would ever want to be on a site that used this phrasing. Is this for a spa or very high-end item or some sort? Educate Yourself: has an air of arrogance that I also find uninviting. Push Limits: what limits, who created the limits, how do you know my limits? See what I mean? The many ways of interpreting the tone being suggested by the words is critical. I prefer "browse" and "buy". Direct, I know where I stand, no attitude involved. ============================================================== -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Sachin Ghodke Sent: Tuesday, September 22, 2009 8:22 AM To: [email protected] Subject: [IxDA Discuss] Shop or Buy? What is the appropriate button to use on the product detail page when the website navigation asks the user to either Shop or Buy? Of course, can we get a little more interesting and personal? For example: instead of Shop or Buy can we use buttons that say - 'Go and Pamper' (for a gifts e-commerce website) or 'Educate Yourself' (while buying education books) or 'Push Limits' (while e-shopping for BASE jumping equipment). Maybe there are smaller phrases or terms we can use but you get the drift of what I am asking. What I am trying to say here is that why can't we portray these user actions on a more personal level? Making web personal? ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help This email is confidential and subject to important disclaimers and conditions including on offers for the purchase or sale of securities, accuracy and completeness of information, viruses, confidentiality, legal privilege, and legal entity disclaimers, available at http://www.jpmorgan.com/pages/disclosures/email. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
