On Oct 10, 2009, at 5:38 PM, David Mulder wrote:
The Userfly recordings I watched showed practically everyone, after
they would reach the page, scrolling past the conversion point and
not going back to it.
Here's the problem with using this kind of product, the issue you
describe doesn't mean they necessarily missed the conversion point and
that it failed, it could very well be that they simply weren't
interested in the product. You won't know this without speaking to them.
It's really amazing what you can find when you just talk to people.
We had a client a couple of years ago who was having a similar
problem. They're a financial investment company who offers products
that help you pick better investments. They noticed through web
traffic analysis that the potential customers weren't trying their
trial product. They thought they were missing the call to action
button to convert customers to the free trial. We did some formative A/
B testing to see if we could figure out a better position for the call
to action. What we found was that it wasn't that participants were
missing the call to action, they simply didn't like the free product
offers that the client was offering.
If you don't talk to your customers/users/participants, then you're
really missing 99% of your data.
Cheers!
Todd Zaki Warfel
Principal Design Researcher
Messagefirst | Designing Information. Beautifully.
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Contact Info
Voice: (215) 825-7423
Email: [email protected]
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Blog: http://toddwarfel.com
Twitter: zakiwarfel
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In theory, theory and practice are the same.
In practice, they are not.
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