The organisation that leaps out at me in this regard - and one you're no doubt aware of if you're in London - is the BBC.
Over the past few years the BBC have taken lots of steps to provide a joined up experience between TV, Radio, PC/standard web, and mobile - on a whole host of different levels. The iPlayer (on-demand TV) on both PC and on mobile is a great example of this - showing content from the TV and radio, promoted on both platforms, distinct (but still BBC-y) website and associated TV app, mobile-targetted app that takes into account screen resolution & connection speed etc.. Indeed, if you had told me 5 years ago that I would actually watch a TV programme on my phone, I would have laughed you out of town. But now I do - if it happens to suit (even in my own house). They do still have some work to do (their website detects you're on a phone, but obviously not very reliably: I get a cut-down version of the site which I neither want nor need), and they clearly have resources that most people don't, but I think they're a great example.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=47086 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
