Interesting discussion. My 2pence from knowledge of one of the organisations mentioned, the BBC.
I remember a while back, content was adapted and created specifically for each different platform, but aimed to tell the story/extend the narrative/involve the audience pan-platform across the same theme. This didn't always lead to what felt like a completely seamless experience, but in terms of the commission, may have been a good fit. In the days pre-iPlayer, when take-up of broadband was smaller, mobile experiences were less joyous, and the ongoing public service remit to reach the less digitally enabled (not going away), there still were lots of usually smaller, quite bespoke efforts going on that were beyond re-formatting. I believe this has created pockets of experience and skill within the business in this area. Although I'm not close to the commissioning process, it's hugely influential. And if you really want to know, you can read about it online on the BBC site http://www.bbc.co.uk/commissioning/ On a slightly different note: I must apologise, as I didn't have time to check the referenced reading, but a few things occur to me reading through these comments. In terms of multi-target/multi-platform, I think both concurrent activities, consecutive activities (over time), and similar experiences that can be had on a range of platforms according to time and place are all mentioned here. And designing for these is different, although for simplicity, I'd still refer to them under the big banner of "multi-platform". Until something else catchier comes along ;-) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=47086 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
