Hi IxDA'ers, I'm working on a project that captures user data for a newsletter signup. The only mandatory field is the email address. We also ask for name, job title and company name too.
My question: If email is the only required field and we, as a business, want the best conversion, does order of these fields matter? Is the natural mental model name first then related information after that? Thanks, -- Rob PS. Is there any research to support either options and which have better yields? ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
