Thanks Luis,

I agree that A/B testing is a definitive feedback mechanism for maximum success whether user-preferred or not. I was hoping that a 'standard' accepted mental model existed?

The argument might be that we'd (business team) prefer to have a smaller conversion number with a more comprehensive data set than a huge number of conversions with email addresses only?

My form goes live tomorrow when I'll implement A/B testing.

Cheers,

-- Rob

On 12 Nov 2009, at 07:16, Luis Aguila <[email protected]> wrote:

I think the required email field should come first, followed by the
optional name, title, company in that order. But why not do some A/B
testing? Then you'll have data relevant to your specific audience.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=47354


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