On Nov 24, 2009, at 8:25 AM, Angela Colter wrote: > The personas were developed based on field research with about two dozen > customers. I think the goal is to survey a much larger proportion of our > users to make sure the team got it right.
When crafting personas, we use no less than three separate data points: * Stakeholders—interviews to determine who they think the audience is and what their behaviors are * Actual customers—using ethnographic-based field research * Someone we know—this helps keep us grounded, allows for validation and provides a direct line of access if any questions ever come up In leu of actual customers, we'll conduct contextual interviews with customer support reps and sales people who have customer touch points. We have used surveys in the past to provide some additional input but not to validate personas. Surveys don't work as well as interviews for extracting actual behavior data. With fully fleshed out personas, you might be able to construct a survey to evaluate personas, but I'd trust actual interviews of people I know more. Cheers! Todd Zaki Warfel Principal Designer, Messagefirst Author of Prototyping: a practitioner's guide http://bit.ly/protobk ---------------------------------- Contact Info Voice: (215) 825-7423 Email: [email protected] Blog: zakiwarfel.com Twitter: @zakiwarfel ---------------------------------- In theory, theory and practice are the same. In practice, they are not. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
