I had to laugh a little when I first read this; you want to validate
the "make believe". Can you validate the tooth fairy! (TFIC)

I've always believed that a persona is NOT a metric. You can't and
shouldn't measure or baseline it - it is there to guide you in lieu
of more solid research which is often missing because of budget, time
limits or timeframe constraints; as Todd said, "but I'd trust actual
interviews of people I know more." 

People can be measured - personas are a framework to guide you and
overlaying them with solid metrics may hinder you in using your
personas effectively.

regards

Stephen Holmes




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Posted from the new ixda.org
http://www.ixda.org/discuss?post=47635


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