Who convinced and taught this left-brain oriented engineer/CEO that
the user experience mattered? Please have them write a book how; many
of us go through this painful experience every day.
http://www.nytimes.com/2009/12/03/business/smallbusiness/03mint.html?pagewanted=2
"Q. How has building a company changed you personally?
A. I’ve spent a lot of time on computers since I was about 6 years
old. I specialize in algorithms and, I’ve got to tell you, when you
tell women you’re really good at algorithms, it doesn’t do much.
I was a pretty introverted guy and very into technology and building
things. But I didn’t really understand the business. Since founding
Mint, I got to learn about marketing, positioning and brand, use of
colors in the home page, business development, negotiations with
partners, product design and development, making a consistent user
experience — all the aspects of the business."
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