Aaron Patzer's story reminds me of a Paul Graham quote:

"What I discovered was that business was no great mystery. It's not
something like physics or medicine that requires extensive study. You
just try to get people to pay you for stuff."
http://www.paulgraham.com/start.html

It's generally easier for someone with a technical or creative
background to learn business principles than it is for business
people to gain the right skill set to create real value. Jet's point
about the complexity of customer service is a good example of this. If
you stick to solid design and UX principles to make things easy to use
out of the box, you'll prevent having to screw around with
unproductive business practices later on.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=47787


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