Going into any Design project we talk about not just improving profits and customer loyalty, but about reducing costs for the client. It all adds up to their profits and bottom line at the end of the year, which is how business people measure ROI.
On Dec 6, 2009, at 11:38 AM, j. eric townsend wrote: > If you can figure out a way to lower the cost of customer support using > better design, you will get attention from execs. Find out what customer > support is costing them across the board -- returned products, customer > retention, phone bank and web site costs -- and show how you can lower those > costs with better design. Cheers! Todd Zaki Warfel Principal Designer, Messagefirst Author of Prototyping: a practitioner's guide http://bit.ly/protobk ---------------------------------- Contact Info Voice: (215) 825-7423 Email: [email protected] Blog: zakiwarfel.com Twitter: @zakiwarfel ---------------------------------- In theory, theory and practice are the same. In practice, they are not. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
