The one argument I would make to the "pick one optimal size" theory
is that, in some cases, there is no optimal size. One company where I
worked had a catalog of millions of products with images. 

Because there were so many products to choose from, users tended to
want to see as many results on a page as they could without slowing
things down too much. The biggest problem for us was the huge
variation in computer quality and connection speed, which made the
pages load at wildly different speeds for different customers. What
would be sub-second response for a user with a new computer and DSL
could take several seconds for someone with an old computer on dial
up. 

For some reason, our user base had a pretty significant contingent of
people at both ends of the range, so it was tough for us to pick an
optimal size for the pages. We offered several different page sizes,
remembered the users' preferences, and let people decide for
themselves what their computer and connection could handle. 

Of course, products that have different types of customers don't
necessarily have this problem, so it might be best in those cases to
not clutter up the page with extra choices that their customers
don't need. It's all about understanding the actual needs of your
particular users, right? 

Laura Klein


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=47813


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