On Dec 31, 2009, at 2:22 PM, Dan Saffer wrote:

I've seldom seen designers or researchers then propose a new technology that would then do what is necessary. At many companies, this would be laughed at. I assume this would be possible in some large companies, academia or research labs. (In theory, this should be what academic research and R&D labs are for.)

What I don't understand is why anybody is thinking Don is saying anything new?

I wrote about this in 1997: http://www.uie.com/articles/ market_maturity/ (Damn, I hope my writing has gotten better since then.)

Ed Chi, in the comments to the Nussbaum post (timestamped: "December 27, 2009 03:58 AM" - the dude needs to sleep more), mentions that he thought the laser printer was a potential challenger to Norman's thesis:

"But, the real world is messy, you'd say---sometimes the need precedes the invention, and other times it follows. I'd say "Yet other times, they co-evolve." The invention of laser printing is a good example of the need and the technology co-evolving. The need to mass produce paper documents had been around for a long time. But later as people started using computers, the need to translate graphics on the screen into marks on paper evolved at the same time."

but then he sums it up with:

"I suppose one could argue that Xerography was the invention, and laser printing was merely a refinement. We can go round and round on that debate and not get anywhere."

I think the makers build and tweak first. In their case, it's all about learning the medium. How far can we push it? What can it do?

Until we have a chance to see what the experiences are like from that experimentation, we can't begin to understand how it fits into our lives.

So, Donald Norman, welcome (once again) to our world. We're glad you're finally joining us. :)

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [email protected] p: +1 978 327 5561
http://uie.com  Blog: http://uie.com/brainsparks  Twitter: @jmspool



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