You think *that* is what is wrong with the name?!

Think "feminine hygiene" and repeat the product name to yourself.


~ yoni

Jonathan S. Knoll
email: [email protected]
web: http://infinityplusone.com/
linkedin: http://www.linkedin.com/in/jonathanknoll
twitter: @yoni


On Wed, Jan 27, 2010 at 6:32 PM, live <[email protected]> wrote:

> I'll say it: the name is wrong, wrong, wrong.
>
> Anyone with a research or marketing degree had to take a linguistics
> course, where you learned that you never name a product with something that
> is only one to two letter/sound/symbol away from any other another current
> product.
>
> 'iPad' is waay too close to 'iPod'.
> Apple makes a mistake.
>
>
>
> On Jan 27, 2010, at 3:19 PM, Luke Wroblewski wrote:
>
>  Since no one has brought it up yet... I'll go.
>>
>> Overall what was expected. The big innovation for me is all this stuff
>> integrated in one simple package. Which is kind of being glossed over in the
>> press. and the price point -very low.
>> -liked the rebuilt apple apps. calendar & contacts are nicely rethought.
>> lots of new ui in iwork.
>> -the times demo is just the start of the kind of integrated media
>> experiences you can build. my thoughts on that:
>> http://www.lukew.com/ff/entry.asp?951
>> -the cover is awesome design it supports swivel, tip, and protects
>> -the $9 for numbers vs. $229 for excel is really interesting from a
>> business perspective
>>
>> Notable hardware gaps (concerning cause no software update will fix)
>> -camera
>> -storage sizes 64GB for videos, photos, and music -does not cut it
>> -usb port -it uses "camera" adaptors instead
>> -GPS only on 3G model
>> -how's it work with an iphone?
>>
>> Notable software gaps (can/will be addressed with software updates)
>> -multiple iphone apps running at once
>> -multiple users -how do you share the device at home?
>> -doesn't run flash = many holes on web pages
>> -no really new interactions -all iphone UI or the most part. but lots of
>> the floating controls outlined here:
>> http://www.lukew.com/ff/entry.asp?983
>>
>> your thoughts?
>>
>>
>>
>> ::
>> ::    Luke Wroblewski -[ www.lukew.com ]
>> ::    Principal/Founder, LukeW Ideation & Design
>> ::    [email protected]  |  408.513.7207
>> ::
>> ::    Blog: http://www.lukew.com/ff/
>> ::    New Book: http://www.lukew.com/resources/web_form_design.asp
>> ::    Book: http://www.lukew.com/resources/site_seeing.html
>> ::
>>
>>
>>
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>
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