On reading this discussion, my thought is that it might be best to focus the
design on one segment each, and then make the personas necessary just for that
segment.
However, 15 is still probably too many. The key to condensing them would be to
focus on goals. If persona A's can be satisfied any time B is satisfied, but B
has additional needs, then A is unnecessary. An analysis of this type would
hopefully help you and you stakeholders whittle down the list. Perhaps you can
include them in the goal comparing meeting so that the idea of condensing the
personas down seems to come from them?
Hilary
Hilary User Experience
Hilary Bienstock, Principal
[email protected] :: 310.883.5818 :: fax 310.829.2839
________________________________
From: Alf <[email protected]>
To: [email protected]
Sent: Wed, February 17, 2010 6:37:03 AM
Subject: Re: [IxDA Discuss] Personas: how many is too many?
Why we can say "5" ? If you are experienced researcher, 15 will be
too many for most of project. Actually there is another reason from
the other side: the client.
Persona is a tool to understand users and to make a model from it. So
as a tool, it should be effective.
Once we had 4 major personae. When we add more, we couldn't remember
all persona's name often.
Yes, it's the magic number. 10 personae will be hard to remember
than 5 for your client and you. So 5 can be more effective than 15 in
general.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=49443
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