Have you looked at BJ Fogg's work on persuasion- - * http://captology.stanford.edu/resources.html
*There is some good material on credibilty and how to use it to persuade. You might also look up Florian Eggers work. He did some work around trust in ecommerce sites several years ago. Here's one paper: portal.acm.org/citation.cfm?id=633352 On Tue, Feb 23, 2010 at 4:21 PM, Aneesh Karve <[email protected]>wrote: > Nielsen outlines 4 methods for communicating trustworthiness > (http://www.useit.com/alertbox/990307.html): > 1 - Design quality > 2 - Up-front disclosure > 3 - Comprehensive, correct, and current > 4 - Connected to the rest of the Web > > I would add, for legal text and instructions: > 5 - Brevity > > http://www.boston.com/bostonglobe/ideas/articles/2010/01/31/easy__true/ > cites research by Alter & Oppenheimer that indicates the following: > 6 - Easy-to-read fonts encourage honest responses to questionnaires. > > That said, if you desire a careful, planned response: > 7 - Reducing the fluency of the text, via an unclear font or reduced > contrast, encourages more careful answers. > > There's more in the Globe article on fluency and disfluency. I > highly recommend it. > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=49514 > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- Whitney Quesenbery www.wqusability.com Storytelling in User Experience Design www.rosenfeldmedia.com/books/storytelling ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
