Nielsen outlines 4 methods for communicating trustworthiness (http://www.useit.com/alertbox/990307.html): 1 - Design quality 2 - Up-front disclosure 3 - Comprehensive, correct, and current 4 - Connected to the rest of the Web
I would add, for legal text and instructions: 5 - Brevity http://www.boston.com/bostonglobe/ideas/articles/2010/01/31/easy__true/ cites research by Alter & Oppenheimer that indicates the following: 6 - Easy-to-read fonts encourage honest responses to questionnaires. That said, if you desire a careful, planned response: 7 - Reducing the fluency of the text, via an unclear font or reduced contrast, encourages more careful answers. There's more in the Globe article on fluency and disfluency. I highly recommend it. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=49514 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
