Another effect of all this is the elimination of the small dogs and some of the almost big dogs. It will come down to just a few choices for the consumer and the control will be complete again. Some people say "who cares about Pandora I like lastfm better". Well if they become the only game around we'll see how much you like it. Also what makes you sure they won't be next. I'm not sure they are a big enough dog in this game. I think Itunes is liking things the way they are going. Apple has never been about giving choices and they are already the big dog. If the big dogs wanted to do something about all of this, they could. Right now they are more content to watch the competition get eliminated and then when the time is right they will negotiate proper royalty fee's for themselves and they will be fine. These are just some thoughts, I hope they're wrong.
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