paulster;671557 Wrote:
> They still own the SlimDevices brand. Use it.
>
> My Ultimate Ears personal monitors are still called Ultimate Ears since
> Logitech bought them, because no touring professional in their right
> mind would rely on a Logitech-branded product. There's no reason why
> they can't do the same for hi-fi, and use Logitech for the more
> consumer-oriented products like the radio et. al.
>
The reason is that Logitech isn't used to sell products to audiophile
markets and neither was Slim Devices. The current situations is also
that I believe they have managed to get rid of everyone from Slim
Devices who potentially might have known how to market something on the
audiophile market.
So they could certainly get around the brand label issue as you
describe, but it doesn't matter if they don't understand how to
market/sell it because then it's only going to be purchased by people
on these forum.
Just to illustrate what I mean, I walked into my local HiFi store
earlier this year and asked them about which audio streaming solution
they recommended, they totally trashed anything from
Logitech/SlimDevices, including the Touch and even Transporter which
they said wasn't nearly as good as Sonos or Teac. Main reason for this
is not the audio quality, which we all know is likely better in
Touch/Transporter, but because Logitech/SlimDevices doesn't know how to
market it to make HiFi stores actually recommend it to their customers.
They had both Sonos, Teac and Touch/Transporter in the store, they just
didn't recommend anything from Logitech/SlimDevices, likely because
their margins/benefits were better if I purchased Sonos or Teac.
If Logitech wants to sell products to audiophiles, I strongly believe
they also have to manage to get the HiFi stores interested in selling
them, and I'm pretty sure this isn't going to be a priority within
Logitech.
--
erland
Erland Isaksson ('My homepage' (http://erland.isaksson.info))
(Developer of 'many plugins/applets (both free and commercial)'
(http://wiki.slimdevices.com/index.php/User:Erland).
If you like to encourage future presence on this forum and/or third
party plugin/applet development, 'consider purchasing some plugins'
(http://license.isaksson.info))
Interested in music discovery ? See 'Social Music Discovery (SMD)'
(http://forums.slimdevices.com/showthread.php?p=656713) project.
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