erland;671582 Wrote: > It doesn't matter if we like it or not, but if Squeezebox is going to > survive within Logitech they need to be able to bring it to the masses, > and to be able to do that they are going to make some people on these > forums disapointed.
That's where I disagree with you. The reason they haven't brought it to the masses is because they've been absolutely hopeless at marketing and positioning it. If you walk into any given Best Buy in the States, for example, you'll find it in with audio products, clock radios, computer accessories or other random locations. Not so with Sonos that has proper branding displays and strict placement rules, because they've taken the time and effort to work out how it needs to be pitched. Logitech are big enough and experienced enough to be able to do this; they just haven't bothered and have let it slip right through their fingers. The product manager should be sacked and they should get someone in who actually understands what the product it, what demographic will purchase it and, just as important, see how their competitors (i.e. Sonos) are pitching and placing their products, and then use their significantly larger corporate backing to beat them at their own game. It's product marketing 101. -- paulster Receiver stuck at blue LED state after reboot? Please vote for bug '17462' (http://bugs.slimdevices.com/show_bug.cgi?id=17462) Web Interface sending music to the wrong player? Please vote for bug '17144' (http://bugs.slimdevices.com/show_bug.cgi?id=17144) ------------------------------------------------------------------------ paulster's Profile: http://forums.slimdevices.com/member.php?userid=23073 View this thread: http://forums.slimdevices.com/showthread.php?t=91532 _______________________________________________ discuss mailing list [email protected] http://lists.slimdevices.com/mailman/listinfo/discuss
