paulster;671586 Wrote:
> That's where I disagree with you. The reason they haven't brought it to
> the masses is because they've been absolutely hopeless at marketing and
> positioning it.
>
> If you walk into any given Best Buy in the States, for example, you'll
> find it in with audio products, clock radios, computer accessories or
> other random locations. Not so with Sonos that has proper branding
> displays and strict placement rules, because they've taken the time and
> effort to work out how it needs to be pitched.
>
> Logitech are big enough and experienced enough to be able to do this;
> they just haven't bothered and have let it slip right through their
> fingers.
>
> The product manager should be sacked and they should get someone in who
> actually understands what the product it, what demographic will purchase
> it and, just as important, see how their competitors (i.e. Sonos) are
> pitching and placing their products, and then use their significantly
> larger corporate backing to beat them at their own game. It's product
> marketing 101.
>
Just to be clear, I 100% agree with you regarding this, it's just that
I don't think it's enough, I think it will require changes in the
software too. However, without proper marketing it's never going to
work independent which software changes they make, selling an audio
streaming device to the masses is always going to require more
advertisement/marketing than mices and keyboards. I assume there are
people within Logitech that understands this.
--
erland
Erland Isaksson ('My homepage' (http://erland.isaksson.info))
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(http://wiki.slimdevices.com/index.php/User:Erland).
If you like to encourage future presence on this forum and/or third
party plugin/applet development, 'consider purchasing some plugins'
(http://license.isaksson.info))
Interested in music discovery ? See 'Social Music Discovery (SMD)'
(http://forums.slimdevices.com/showthread.php?p=656713) project.
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