Mnyb wrote: 
> But can this be embedded in a normal flac or wav file or is it going to
> be a special file format?

My understanding is that it can be, as the additional bits to make your
pet bat Eric happy are hidden as noise in the lowermost bits of a 24-bit
stream or file. But the decision to actually do that is a
commercial/licencing decision...

> MQA marketing is a bit deceptive

Just a bit, yes. They make it sound like they have come up with a way to
break the laws of physics, when all they do is use the extra space of a
24-bit file (as no real recording has any meaningful data in the lowest
bits) to encode HF information. A bit like the good old steganography
programs that hide a secret message in the background noise of picture
files.



"To try to judge the real from the false will always be hard. In this
fast-growing art of 'high fidelity' the quackery will bear a solid gilt
edge that will fool many people" - Paul W Klipsch, 1953
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