jonheal wrote: > Skunk;207736 Wrote: > >> No, but that looks like someone wore their Fruit of The Loom t-shirt >> inside out, compared to the old logo which was practically invisible. >> >> Though the brand doesn't necessarily matter to me, I usually try to >> avoid being a billboard. >> > > Design is important to me, too, and obviously, hugely subjective. > > I think the placement and size of the Logitech logo is completely > appropriate and readily comparable to a host of other electronics/audio > products. Some that come to mind: > > Apple (the mini) > Says: Hi end computer equipment for hip people.
> Sonos > Says: Hi end networked audio for non-geeks. > Mark Levison > Says: Audiophile equipment that likes to identify itself with Lexus drivers > MBL > Says: Exclusive hi-end German audio. > From what I've seen, logos on audiophile equipment, in general, tend to > be on the large size. > > Frankly, I think most of the moaning amounts to residual sour grapes > over the sale/acquisition. > Slim Devices: Hi end audio for tech savvy people Logitech: Affordable but good quality mice, webcams and keyboards Which brand does not fit in in this list? It's a huge risk to rebrand your product with a very well established name/logo like Logitech. I'll bet the average Mark Levison buyer who paid not only for the sound but also for the exclusive image would think twice about putting a Logitech branded box on top of it (the logo is big). The people at Logitech/Slim devices recognize this, that's why they concealed the Logitech logo on the Transporter. IMHO they should do the same with the Squeezebox or do something different with the logo. The way Toyota created Lexus when they needed a hi-end brand, everybody knows Lexus is Toyota, but that doesn't stop the trick from working... Regards, Peter _______________________________________________ discuss mailing list [email protected] http://lists.slimdevices.com/lists/listinfo/discuss
