So, I learned from in research in traditional fundraising this
interesting bit:

This pertains to fundraisers wanting to get people to sign up as ongoing
members where they donate monthly or annually (no matching in these
traditional cases, of course — nobody has built the model
yet). If they include an opt-in checkbox for "one-time only donation" in
what would otherwise assume that everyone signing up is going to be a
sustaining member… then the mere presence of that opt-in choice results
in *more* people becoming sustaining members!

In other words, when people feel they aren't forced into being
sustaining donors but have a choice to do one-time-only, they end up
feeling more comfortable with going ahead and becoming sustaining
members after all.

So, we could use this idea in our design. We'd provide an opt-in choice
to participate only once for just the next month's pay period. We'd set
it up so that we don't encourage people to choose that. But maybe this
would end up helping more people accept the normal sustaining pledge
that we want everyone to go with…

Incidentally, besides hearing thoughts from others, I'm not clear in our
new project management where is the best place to write down this idea
so that it gets discussed and can then be something our research and
design folks can consider and test…


Aaron Wolf

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