Clarke hit the nail on the head with his definitions. An analogy I use is for people to remember the old dewey decimal system for the library. Its a fairly tangible example of how Google tries to help you find the most relevant books based upon the topic you are researching. You want those topics in the title of your page and in your h1 and strong tags. Obviously, don't overdo it by having a page with repetitive or little reader value, or you may find Google like the library may just throw your page/book out the backdoor or worse yet ban it. Of course, thats super simplified but a good start point and good for explaining to stakeholders.
As far as working with keywords and phrases I'd strongly urge you to look at the volumes of searches on the phrase and then the difficulty of that phrase. I wrote a blog posting covering these two topics and some tools you can use to find "golden" keyphrases that can pay bigger dividends than your stakeholders may even know about. http://www.cheyennejack.com/blog/post.cfm/keyword-difficulty -Cheyenne On Thu, Nov 6, 2008 at 9:21 AM, Clarke Bishop <[EMAIL PROTECTED]>wrote: > There are over 120 pieces of data that Google uses to decide which > websites show up and in what order. Overall, Google is trying to provide the > most relevant results for the people who are searching so they'll keep > coming back to Google. > > > > You can group all the factors that determine the search engine results into > two broad categories: > > > > - Content Relevance > > - Page Ranking > > > > Content Relevance is about Google's determination of how relevant a given > website page is to a specific keyword. They look at things like keyword > density (How many times is the keyword used on the page), title tags (Is the > keyword in the title), and header and emphasis tags (Keywords in H1 tags or > STRONG tags indicate higher relevance). There's a balance in all of this. If > the keyword density is too high, Google may assume the site is "spamming" > the search engine and can penalize you! It's also important to have clean > HTML and the position of the keywords in the HTML file matters. > > > > Page Ranking is about who links to you – Do other sites recognize you as an > authoritative resource. If you use the Google toolbar, it will show you the > Page Rank for any site. It's also about more than just links. If someone > links to you with a link that says "click here," you'll get less of a page > rank impact then from a link that says "The definitive resource on *your > keyword*." > > > > I hope this helps a little. How hard it is to make this happen depends a > lot on the keyword you are targeting. If there's a lot of competition, it > can take a while and a lot of work to move up your search results. Depending > on the situation, that 's why a lot of people use pay per click sponsored > ads. > > > > Feel free to contact me off list if you want to know more. > > > > Clarke > > > > *From:* [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] *On Behalf Of *xman30097 > *Sent:* Wednesday, November 05, 2008 8:29 PM > *To:* [email protected] > *Subject:* [ACFUG Discuss] Boost Google search result rank > > > > Hi All, > > I want to know anybody has experience on how to boost a website's ranking > in Google search result on particular keyword. What's the key point needed > in the site design and is there any firm out there can help you do this kind > of analysis and promotion? > > Thanks in advance. > > Xiaojun Jiang > > ------------------------------------------------------------- > To unsubscribe from this list, manage your profile @ > http://www.acfug.org?fa=login.edituserform > > For more info, see http://www.acfug.org/mailinglists > Archive @ http://www.mail-archive.com/discussion%40acfug.org/ > List hosted by FusionLink <http://www.fusionlink.com> > ------------------------------------------------------------- > > ------------------------------------------------------------- > To unsubscribe from this list, manage your profile @ > http://www.acfug.org?fa=login.edituserform > > For more info, see http://www.acfug.org/mailinglists > Archive @ http://www.mail-archive.com/discussion%40acfug.org/ > List hosted by FusionLink <http://www.fusionlink.com> > ------------------------------------------------------------- > -- Cheyenne Throckmorton - Atlanta, GA Blog - www.CheyenneJack.com Pics - www.CheyenneJackShots.com Networks - www.TheTallStreetJournal.com www.MohawksRock.com ------------------------------------------------------------- To unsubscribe from this list, manage your profile @ http://www.acfug.org?fa=login.edituserform For more info, see http://www.acfug.org/mailinglists Archive @ http://www.mail-archive.com/discussion%40acfug.org/ List hosted by http://www.fusionlink.com -------------------------------------------------------------
