Just to be clear, change to our non-discardable domain is not going to be 
particularly painful.  I and a few colleagues are "piloting" paypal-inc.com.  
We knew that some trial and error (and debate) was in order before rolling it 
out across the company.

But if we pick a domain that is entirely unrecognizable as being from "us", 
that might be a harder sell within the company than paypal-inc.com (especially 
since yahoo already operates yahoo-inc and has for a long time).

-- Brett

On Sep 9, 2010, at 2:15 PM, Douglas Otis wrote:

>  On 9/9/10 9:51 AM, McDowell, Brett wrote:
>> Mike, I appreciate all the comments you shared in your last response.  I'm 
>> replying to only one of them because I think this may be the consensus "best 
>> practice" I was looking for.
>> 
>> On Sep 9, 2010, at 12:36 PM, MH Michael Hammer (5304) wrote:
>> 
>>> The general rule would be to use a different domain that is
>>> far enough from the transactional/brand domain that the risk of use for
>>> enduser phishing is mitigated.
>> Does everyone agree that this is the "best practice" for the use case 
>> provided (ignoring I only gave you two namespace options)?
>> 
> Brett,
> 
> Until more comprehensive policy becomes available, yes.
> 
> In general, using a cousin domain is a bad practice, where the term 
> "far" has not been met by your current practice.  It may have been 
> better to have used something like your stock symbol instead.  Such a 
> change will be painful, and likely of little benefit, since users will 
> have been exposed to spoofing to a point where they should be wary of 
> cousin domains.  Then again, there is always the next generation to 
> consider, assuming they will still be using email.
> 
> -Doug
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