. I seriously doubt any ad
> agency could come up with anything as good as "e-gold is to money
> what email is to letters," for example. (Thanks JP!)
> JMR
What about coke is it! There are many slogans that work.
In the UK years ago the word PINTA was introduced,
'Drinka Pinta Milk Aday'. Pinta is now in the English Dictionary.
There is also Hoover for Vacuum Cleaner and Fridge for Icebox.
And so it goes on. I'm sure someone can think of more. All the result of
Advertising.
I guarantee if you have a budget of a million dollars and a top
flight ad agency, e-gold would be a household word befor the end of the
year.
It is not that advertising does not work. Like many things it is the amount
of
work and effort and even money you are prepared to put into it that counts.
But I like James's comment ..."e-gold is to money what email is to
letters." That is
the kind of thinking we need to come up with. Slogans that communicate to
the uninitiated. We need new blood. the more we can do to introduce new
blood into our
economy the bigger better and more stable it will become and that will
benefit all of us.
Kind regards,
Michael Moore
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