from a past exam, I have the following question:

Which type of sample survey would provide the most reliable data on the
frequency of cinema-going of the population?

only one of 1,2,3,4 is "correct":

1)   A house to house survey in the evening
2)   A postal survey based on the electoral list
3)   Interviewing outside the cinema
4)   A household survey based on a population census or register

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I can assume cost of the survey is not an issue right? then 2 is out, as
1 is better than 2 for reliability. 
3 is out of the question as it does not cover the general population.

So I think either 1 or 4 must be correct.
But 4 is similar to 1, so what is the difference between a census and a
Register??? and between a Register and a (i.e. electoral) List???
BTW a household survey is also presumably done from house to house, and
not via post ?

Thanks for your help. particularly, Dr. Paul Gardner for his past help
in a similar question
on finite sampling.

George

-for personal reply please remove SPAMLESS from my  email address.


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