This illustrates my objection to most multiple choice questions in
assessment. (They are all right in questionnaires....) One of the
problems is that they rely on a lot of unstated assumptions, which may
or may not be known to the students. 

I would GUESS (HOPE?) that the answer looked for is (4).

(1) has a built in bias, particularly as many people who go to the
ciniema would go there in the efgening, so you would expect the results
to be biased against frequent movie-going.

(2) will have a low response rate (unless some very good incentive to
reply is provided - or a disincentive against not replying!) and the
electoral list is not a particularly good surrogate population. It will
also have a bias against frequent movie-going because it will not
include those under 18 (assuming a voting age of 18!) and this group
does a lot of movie-going!

(3) has an obvious bias so is not worth considering at all.

Assuming that the populatin census is recent, and that a 'register'
means something like a recent list of the population (presumably
obtained from a census!) the implication appears to be that this is a
survey based on something very close to the real population.

Hence (4).

Cost consideration won't affect the reliability of the results, but will
of course affect your decision as to which type of survey to run - you
may elect a less reliable but cheaper or quicker design.

Sorry if I have answered a homework question!

Alan


George wrote:
> 
> from a past exam, I have the following question:
> 
> Which type of sample survey would provide the most reliable data on the
> frequency of cinema-going of the population?
> 
> only one of 1,2,3,4 is "correct":
> 
> 1)   A house to house survey in the evening
> 2)   A postal survey based on the electoral list
> 3)   Interviewing outside the cinema
> 4)   A household survey based on a population census or register
> 
> -------
> I can assume cost of the survey is not an issue right? then 2 is out, as
> 1 is better than 2 for reliability.
> 3 is out of the question as it does not cover the general population.
> 
> So I think either 1 or 4 must be correct.
> But 4 is similar to 1, so what is the difference between a census and a
> Register??? and between a Register and a (i.e. electoral) List???
> BTW a household survey is also presumably done from house to house, and
> not via post ?
> 
> Thanks for your help. particularly, Dr. Paul Gardner for his past help
> in a similar question
> on finite sampling.
> 
> George
> 
> -for personal reply please remove SPAMLESS from my  email address.
> 
> .
> .
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-- 
Alan McLean ([EMAIL PROTECTED])
Department of Econometrics and Business Statistics
Monash University, Caulfield Campus, Melbourne
Tel:  +61 03 9903 2102    Fax: +61 03 9903 2007

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