I assure you it is! I market a digital wattmeter kit and almost every
customer I poll says that eHam.net reviews were either the source of
their initial exposure to my kit, or the deciding factor in purchasing.
Some visit the site regularly looking for products with a rating of 5.0
or close and a large number of reviews, while some go there to verify
performance claims, which may seem hard to believe otherwise in my case.
Either way, it's by far my best marketing tool followed by comments on
reflectors and word of mouth OTA, at club meetings, etc... all basically
someone's opinion. I suspect it's the same with Elecraft.
In other words, an impartial third party opinion counts more than a
manufacturer's claims.
73,
Larry N8LP
www.telepostinc.com
Wyn Hughes wrote:
A little marketing is good and well deserved for the Elecraft line up in
general, but I do wonder who with any average intelligence would rely on a
purely personal or subjective view. Marketing execs tell us that people do
listen to this kind of stuff, but do we? Is this stuff worth powder and shot?
Anyhow, like Drake gear, all Elecraft stuff is by definition "great", so who
are we to argue or cause dissention among the foot soldiers or centurions?
Best for the Lunar New Year to all
Wyn, VR2AX
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