On 10/22/02 9:43 AM, Helder Correia ([EMAIL PROTECTED]) said;

>Tracy Lee <[EMAIL PROTECTED]> wrote:
>
>>If telemarking and spam wasn't profitable, THEY WOULDN'T DO IT!
>
>I don't know about telemarketing, but I don't think that spam itself 
>has *ever* been profitable.  As far as I've heard, the only people who 
>make money off of spam are those who sell the mailing lists to spammers.

Sadly I would have to disagree with this one. As I understand it, it's 
strictly a numbers game. The more people you reach, the more your 
percentage grows as to the hits verses the misses.

The successful marketer knows that if she or he can call 100 people 
"cold", then at least one of them will buy from you. the other 99 may be 
uninterested, disgusted or even hostile toward you. But the point to the 
marketer isn't that several were not interested, the point is that one 
did buy. Now on to the door to door sales person. For this type of 
selling the process is virtually the same. It is also a numbers game. 
This process however takes wear and tear on the feet. Taking it to the 
next level, if you now install an auto dialer (I received 2 auto dialer 
sales calls just this morning) and your results increase as your efforts 
decrease. You saved walking time and even dialing time.

Now, take that to the level of auto generated email or spam. If you make 
1 sale per 100 emails and you now have the capacity to send out millions 
of emails every 5 minutes, well, you are going to anger a much greater 
number of people. And, you are also going to get a lot of sales. 
Percentage wise, it's a numbers racket. Your a number, I'm a number. I am 
not a man who doesn't care for unsolicited mail about credit cards, 
mortgage rates and tuition costs, I am number 1,293,948,928. I am not a 
man who may be offended at the nature of the suggestions in some emails. 
Someone sends in money for access to those xxx sites and I am simply 
inquiry numbers 234,345,456,123,343   and  234,467,234,908.

 Even though most on this list probably are savvy enough to know the 
difference between an urban legend and an actual threat to our computers 
or privacy, etc, many are not that know legible about it. I recently 
received an email from an old and dear friend of mine from several states 
away who forwarded that hoax about Microsoft getting ready to do 
something with AOL and they would send you a check if you filled in the 
blank and sent it to ten of your friends or some such nonsense. Now this 
is a good friend who also really needs cash right now. IT was hard to 
break it to her gently that this particular Santa Clause was a hoax. My 
point is that Spam must be profitable because there is so much of it. And 
the basic premise that makes that work is 1) it's a numbers game and 2) 
Not everyone is smart enough not to bite once in a while.

Of course there are legitimate email advertisements as well. I ready my 
Deal Mac everyday. But that would stop if I wanted it to stop. And 
because of that, I don't feel like a number to them.

Dave Groover

PS I just recieved another auto dialer sales call while writing this 
email. I have GOT to pick up a telezapper. Yeesh.



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