Re: EOS PhotoKina: baffling observation regarding Canon documentation

[Bill Gillooly]

I think you guys are severely discounting the real difficulty of getting 
a page layout to press and then the printed documents to a trade-show. 
You might like to think it just takes a couple of days, but it more 
likely takes weeks.  Who knows where Canon prints their materials.  If 
they are printed in Japan, they'd have to be shipped to Germany. 
Printed matter is HEAVY and therefore expensive to ship fast.  Printing 
in Europe is more expensive than printing in Asia.

It is possible that some of the spec's were not solid until a very late 
date, forcing them to delay printing the glossy brochure.

I will agree, though, that is is a major faux pas not to have the glossy 
brochure for your flagship product ready for the industry's largest 
trade-show.

I'd recommend stopping back at the Canon booth if you can.  The 
brochures might come in during the show.  I'd also recommend stopping by 
the booth in the morning to avoid having them run-out during the day.

Good luck,
Mr. Bill

Patrice Chiniara wrote:
----- Original Message -----
Maybe they are basking in the glory of an arrogant
self-belief (and perhaps correctly so) that the hype
itself will fuel demand ! Just a thought ...

Or maybe everyone knows about it and they don't have much to add! ;)
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