Hope you don't mind me moving this to the Flying section. Ed;
In addition to Jerry's fine observations and comments, you make a good point. With a bigger newsletter, membership becomes more attractive in as much as folks appreciate the appearance of getting more for their money. Membership becomes more valuable as it is then sought. When membership is more valuable, membership increases, indicating to vendors that a larger audience can be reached by advertising. Advertising dollars start to come in, freeing up more money for additional benefits and upgrades, volunteers can then be compensated in some way, generating more volunteers. ;-) One thing, though. Putting together a newsletter of that size is a monumental task. I wouldn't, in good conscience, expect a volunteer to tackle such a job. I strongly feel it's one thing that should have compensation built into the operating budget (an internet manager is another). Similar to paying your top salesman the same money that you're making. Without him/her, you're making zip! It's all about marketing, my friend, but it takes the evil greenback to get things kicked off and that's for another discussion - maybe! Al DeMarzo Visit the Ercoupe Swap Page - Free and Easy http://www.ercoupeowners.com/swap/swapbook.htm ----- Original Message ----- From: Ed Burkhead To: 'Jerry Eichenberger' ; ety Sent: Wednesday, January 02, 2008 6:37 PM Subject: RE: [ercoupe-tech] RE: EOC Jerry E. wrote: >>>>>>>>>>>>>>>>>>>> I see two realistic avenues: 1.. Be satisfied with the number of members in EOC that you now have, and the level of service and participation that you presently have, or 2.. Consider a club with a far larger universe of potential members. Maybe VAA, or a "Classic Aircraft Club" to get beyond the small numbers of Coupe owners. <<<<<<<<<<<<<<<<< There is a third option. Instituting a quality newsletter of 16-20 pages with lots of work to solicit good content and no other changes, it's possible to increase the membership by 25%-30% and provide a much better service to those members. I feel confident of that. We did that 1991-1994. Ed
