On 9/25/05, Jesse Ross <[EMAIL PROTECTED]> wrote: > As requested... > > http://www.jesseross.com/clients/etoile/logo/
In my opinion, the winning design will have these qualities: - Proper accents, to be true to the French spelling and to get away from the "e-toilet" connotation. - Simple. - San-serif, to indicate how Étoilé lacks unnecessary ornamentation. - Letters that aren't too chubby, to indicate that Étoilé is streamlined and "agile". - If there is a graphic: --- Make sure that it is absolutely unique. Both the hive and the star graphics are clichés. Also, the use of a star graphic in a name meaning "star" is obvious and redundant, like all those dollar stores that make each "S" in the name into a "$". --- Make sure that the graphic and the text work independently of each other. There are plenty of uses that require only a graphic (i.e. the "favicon" of a web page) or only text. (To me, the best logos are the ones that use only text. Interesting interview with the guy who did the Fedex logo: http://www.thesneeze.com/mt-archives/000273.php) Having said all this, it is probably clear that Concept 05 is my definite favourite. Things I like about it: - Beautiful font. - Lowercase, providing symmetry between two enclosing e's. Thinks I don't like about it: - The star (although of all the designs with the star, this one is the best because the star is smallest, most subtle and best integrated). - The bars-as-accents look like a weight pressing down on the letters, reducing the "lightness" of the design. I would replace these with smaller accents that slant upwards properly. I realize that this would just result in the word "étoilé" in a nice font, though, which might not be what you want... Comments on the flower: I like the double-connotation (star flower/constellation). You might have something here. I would try to boil it down to something a little more iconic, though: - Make the stamens (pistons?) perfectly circular. Perhaps each can be one of the five points of a star? - Get rid of the small variations in the petals. Any chance of incorporating a pentagram? (Just kidding...) (Once again: I haven't yet contributed anything tangible, so I will understand completely if you disregard these opinions...) Intermittently, N. Electron
