On 1 Sep 2002 at 20:51, Adam Kuehn wrote: > The auto > makers' primary goal is to make money and show a good return for the > investor. Their repeated decisions to cancel EV production is almost > certainly motivated by that very goal, and this point of view is > backed by the auto makers' own utterances.
Almost every new model loses money for some period of time. One of Honda's strategies for years has been to launch new ICE models at a price under production cost, to build market share, then raise the price later. In other words, there's precedent for mfgs eating some losses up front to make money later. That appeared to be the initial strategy GM was following in the EV-1, feinting with the CARB dealings early so that the competition would be caught flat-footed while they launched a solid EV. But then GM hit a glacier financially and had a management shakeup, and the new crew chucked the whole idea. My theory only of course, but you have to admit it's plausible. = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Want to unsubscribe, stop the EV list mail while you're on vacation, or switch to digest mode? See http://www.evdl.org/help/ = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = David Roden - Akron, Ohio, USA 1991 Solectria Force 144vac 1991 Ford Escort Green/EV 128vdc 1970 GE Elec-trak E15 36vdc 1974 Avco New Idea rider 36vdc = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Thou shalt not send me any thing which says unto thee, "send this to all thou knowest." Neither shalt thou send me any spam, lest I smite thee. = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
