BMW wants to separate it's ICE cars from it's EVs during the initial
presentation; they want to draw a line between the two so as not to
interrupt their sports car image.  BMW's EV is still an experiment because
it is made in two parts; the aluminum chassis/drive line unit and the carbon
fiber passenger module.  Want to change the looks?  Simple, change the
passenger module and you can even make it look like a Model S.

Tesla doesn't have this problem because they are not an old established ICE
car maker.  



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