[ref original post
http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Tesla-declared-the-BMW-i3-is-an-IKEA-Furniture-Car-tp4666688.html
]
{brucedp.150m.com}
-
On Fri, Dec 13, 2013, at 08:27 PM, fotajoye wrote:
> BMW wants to separate it's ICE cars from it's EVs during the initial
> presentation; they want to draw a line between the two so as not to
> interrupt their sports car image. BMW's EV is still an experiment
> because
> it is made in two parts; the aluminum chassis/drive line unit and the
> carbon
> fiber passenger module. Want to change the looks? Simple, change the
> passenger module and you can even make it look like a Model S.
>
> Tesla doesn't have this problem because they are not an old established
> ICE car maker.
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