On 12 Nov 2014 at 0:26, brucedp via EV wrote:

> Anyone seeing an automaker pattern here?

I read the same thing about the gas-only "hybrids" 10 years ago - though 
it's interesting to note that back then - as today - some automotive 
managers said "they can't be made profitable" while others said, more 
quietly, "we will make them profitable."

Automotive managers are focused on their own bottom lines; that's their job, 
I guess. EVs DO provide a financial return, but the return is long-term and 
accrues to all of society - for now. 

The Mideast oil boycott of the mid-1970s changed the auto industry forever. 
The automakers who were ready with good, small, appealing fuel-efficient 
ICEVs (Toyota, Nissan) saw their sales profits increase.  They couldn't 
build the cars fast enough to meet the demand.  The automakers who had put 
very little effort into efficient cars and relied on big, inefficient cars 
to make their shareholders happy (GM, Ford, Chrysler, AMC) took the hit.

When the world or US again experience fuel shortages (for whatever reason), 
the financial return will go to those manufacturers well-prepared with good, 
efficient, already-developed EVs ready to sell.

Government could push that process ahead by returning some of that long-term 
social benefit to the manufacturer in the form of immediate tax breaks based 
on the number of EVs they sell.  

I have my doubts that this will happen in the US - I'm not at all sure that 
the current tax credits and subsidies to buyers will even continue - but I 
think it's more possible in some European and Asian nations.

David Roden - Akron, Ohio, USA
EVDL Administrator

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