Interesting, though not too surprising, given their start in motorcycles, and 
moving out from there. What I found surprising was the comment  that they see 
EVs as a threat.

Sent from my iPhone

> On Dec 14, 2014, at 1:51 PM, Chris Tromley <[email protected]> wrote:
> 
>> On Sun, Dec 14, 2014 at 11:12 AM, Mark Abramowitz <[email protected]> 
>> wrote:
> 
>> On Dec 14, 2014, at 6:24 AM, Chris Tromley via EV <[email protected]> wrote:
>> >
>> >  Honda in
>> > particular sees itself as an engine company.  EVs are seen as a threat to
>> > the status quo.
>> 
>> Where can I find that information?
> 
> ​I've never seen it addressed directly as a main topic of discussion, but 
> throughout my decades of following the auto industry it has been referenced 
> countless times​ from a broad variety of sources​.  From 
> http://en.wikipedia.org/wiki/Honda, comes this typical remark:
> 
> "​Honda, despite being known as an engine company,​ ..."  And this:
> 
> ​"Honda has been the ​... world's largest manufacturer of internal combustion 
> engines measured by volume, producing more than 14 million internal 
> combustion engines each year.​​​"
> 
> From The Causes of Structural Unemployment... by Thomas Janoski,​ while 
> discussing Toyota he adds this casual aside:
> 
> "... the company strategy is long-term and focused on automobiles (unlike 
> Honda, which sees itself as an engine company doing automobiles, lawn mowers, 
> jet engines and other products)."
> 
> From 
> http://www.torquenews.com/1083/2014-honda-accord-plug-hybrid-and-2014-2014-fit-ev-help-us-see-where-electric-car-market-going​
>  comes this toss-off:  "​Honda always prided itself as being a motor 
> company.​"​
> 
> From Honda: an American Success Story... by Robert Shook, "Honda is neither 
> an automobile nor a motorcycle company, but an engine company​."​
> 
> From an article in the Reading Eagle newspaper on Honda's 50th anniverwsary, 
> "Yet Honda has always considered itself first and foremost as an engine 
> company."
> 
> These were just from a single Google search.  I could go on ad nauseum, but 
> you get the idea.
> 
> Chris
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