'Daimler is getting executives to practice what they preach'

http://www.greencarreports.com/news/1102471_mercedes-to-make-executives-drive-plug-in-hybrids-or-electric-cars
Mercedes To Make Executives Drive Plug-In Hybrids Or Electric Cars
Feb 22, 2016  Stephen Edelstein

[images] (plug-in hybrids)
As Mercedes-Benz launches a barrage of plug-in electric cars, parent company
Daimler is getting executives to practice what they preach.

In the near future, executives at Daimler's headquarters in Stuttgart,
Germany, will be required to choose either electric cars or plug-in hybrids
as their company cars.

It's one of a handful of incentives Daimler is introducing to give its own
employees more experience with plug-in cars.

The plug-in electric company car program applies to "senior levels of
management," according to Motor Trend, and so far only encompasses plug-in
hybrid models ...

As well as its expanding lineup of plug-in hybrids, Mercedes currently sells
the all-electric B250e, formerly known as the B-Class Electric Drive.

While executives will be required to drive plug-in cars, lower-level
employees are also being incentivized through special lease terms for these
vehicles.

Beyond requiring its top executives to drive plug-in cars, Daimler is also
employing a tactic that has worked well for other companies looking to
increase adoption--expanding charging infrastructure.

The company currently has 556 individual charging plugs at its headquarters.

And it recently made a 30 million euro ($33 million) investment aimed at
expanding Germany's electric-car charging network.

The country currently has around 2,400 operational AC charging sites, and
around 100 DC fast-charging sites.

That move comes just as the German government is getting more serious about
electric-car incentives.

In January, Economy Minister Sigmar Gabriel proposed spending 2 billion
euros ($2.1 billion) on incentives, as well as expansion of charging
infrastructure.

Those new charging stations will be needed to support larger volumes of
electric cars from the German manufacturers--including Mercedes-Benz.

The company plans to launch 10 separate plug-in hybrid models by the end of
2017, as well as at least one all-electric model.

These new models will be needed to to meet stricter emissions standards in
the U.S., Europe, and China.

And because of the German luxury brands' tendency to copy one another,
Mercedes won't let itself be left behind as rivals Audi and BMW plan more
electric cars and plug-in hybrids.
[© 2016 Green Car Reports]




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