I don't have data for this, and don't know where I might find it, but based 
on data documenting that ICEV buyers don't consider fuel efficiency as 
important as cup holders, I'd guess that many (relatively) small and light 
ICEVs are bought not for their fuel efficiency but for their lower purchase 
prices. 

Automakers HATE that.  They like selling big vehicles, because land yachts 
are preceived as more valuable, and thus can be sold at higher prices and 
higher profits.  But they grit their teeth and offer a few smaller vehicles, 
because they don't entirely want to give up that market segment (though some 
almost have in the past; that's why the Geo Metro evaporated).  They 
presumably figure that if they can get a poorly paid person to buy a Chevy 
Spark, when / if that person gets a better job, he or she might buy a Tahoe.

Generally, they're right.  It's regrettably true that very few people choose 
efficiency for its own sake over convenience and comfort.  

This makes hyper-efficient vehicles, especially in the US, too small a 
market to attract the interest of a major automaker.  It's also too small a 
market to support the costs of a small automaker developing a vehicle.  
Basically, it's too small a market, period.

Meanwhile, Tesla has succeeded in making EVs because they made them luxury 
cars.  IMO, if they'd made Teslas hyper-efficient cars, they'd be out of 
business now.   (And they wouldn't be the first by any mens.)

Maybe someone else can think of others, but the only way I can think of to 
get extremely limited-market hyper-efficient vehicles on the market is for a 
government or philanthropic organization to subsidize the development cost 
and sale price.  I can't think of a charity flush enough with cash to do 
that (can anyone else?), and international political trends are generally 
moving toward austerity, not government activism.  

So I don't see a mass market Stella or similar EV happening in my lifetime. 
Maybe yours, if you're under 30 or so.

I think that if you want one any time soon, you're going to have to build 
one.

The best scenario I can imagine is the publication of plans, and possibly 
even the availability of kits.  

This has its own problems, though.  One obvious one is that few people want 
to build their own vehicles.  Another is that of the few who do, and buy 
kits or plans, most never actually finish them.  

Another intractable problem is that vehicle kits and plans usually call for 
recycling and repurposing of parts and assemblies from existing factory 
vehicles.  That limits the useful life of the plans and kits as the 
necessary used vehicles age and vanish from the boneyards.  By the time you 
get your kit or plans designed, debugged, and on the market, the parts are 
already starting to dry up. So you, the designer, don't have enough time to 
recoup your investment before parts become too hard to get.  

This same problem has limited the usefulness of EV conversion kits, BTW. 
One example is the venerable Voltsrabbit kit.  

http://www.electroauto.com/catalog/dccustkits.shtml

For years now, one of the big challenges of building the Voltsrabbit, 
especially outside CA, has been finding an intact and usable early VW 
Rabbit.  (There's also the fact that if / when it's done it's an almost 40 
year old utilitarian car that happens to be electric, but that's a different 
problem.)

The botttom line here is that, most likely, real-world you-can-buy-one long 
range EVs are going to come to us not through heroic efficiency, but rather 
thanks to big batteries, monster chargers, and maybe little effiiciency 
tweaks.

David Roden - Akron, Ohio, USA
EVDL Administrator

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