I think, for better or worse, they are simply saying that they want to stay out of the early adopter market. I don't think they are saying they want to stay out of EVs, long run.

The prius, although its initial market was small, was instantly a mass market vehicle. It was a comfortably sized sedan, not too expensive, and operated in a way people were used to. Short range (100 miles) EVs or long range EVs don't have all those characteristics yet.

My guess is that once battery technology allows a cheaper, lighter pack and charging infrastructure typically provides, say, 100kW, Toyota will jump in.


------ Original Message ------
From: "- - via EV" <ev@lists.evdl.org>
To: "Electric Vehicle Discussion List" <ev@lists.evdl.org>
Cc: "- -" <m...@nickersonranch.com>
Sent: 21-Nov-17 9:57:41 AM
Subject: Re: [EVDL] [SPAM?] EVLN: TMC sez they're not ready for EVs> (TMC EV$4 India&China, still pushing fcvs)

Classic statements from an entrenched player caught in a disruptive market. "The new thing is too expensive and doesn't do everything it should" until suddenly it does, and offers new benefits.

I'm actually hoping the Toyota/Mazda joint venture works out because I have always liked Mazda cars and I was concerned they were being left behind.

However, I'm not convinced that Toyota is taking this seriously enough. Time will tell.


On November 21, 2017 at 5:15 AM brucedp5 via EV <ev@lists.evdl.org> wrote:

Toyota Chairman Tells Der Spiegel EVs Are Not Ready For Mass Production Yet,
Too Expensive & Too Slow To Charge
November 19th, 2017  James Ayre


In keeping with earlier comments from Toyota execs about electric vehicles, Toyota Chairman Takeshi Uchiyamada was recently quoted by the noted German publication Der Spiegel as saying that plug-in electric vehicles are not yet
ready for mass production and sale.

“Battery-powered cars with a long range are very expensive and it takes a long time to charge them,” Uchiyamada stated. “Such cars do not fit in our

The Toyota Chairman also noted that his company didn’t view Tesla as an enemy or as a role model, but rather perhaps as a problem for the German
auto manufacturers.

“Tesla is not our enemy and not our role model,” Uchiyamada continued. “I think it’s the German manufacturers that rather see Tesla as a competitor.”

That’s seemingly a true statement in that the market share that Tesla has been stealing in recent years has largely been that of luxury German auto manufacturers, but it has also been taking away Toyota Prius buyers — a lot
of them. The Tesla Model 3 will do so to an even greater degree.

Until Tesla begins selling models that are cheap enough that they can
compete with Toyota’s mainstays, however, then Uchiyamada seems to have
somewhat of a point.

Reuters provides more: “Toyota in September established a venture to develop electric vehicle technology with partner Mazda Motor Corp, seeking to catch
up with rivals in an increasingly frenetic race to produce more
battery-powered cars. … Uchiyamada said that Toyota was working on a new type of solid-state battery that is able to store more power and can be
recharged much more quickly than current types.”

“This technology will be a big development step. But that will still take
time. We expect mass production in four to five years,” he stated.

In related news, Toyota and Suzuki have come to agreement that will see the two firms cooperate on the development and sale of plug-in electric vehicles
in the fast growing market in India from 2020 onwards, and Toyota is
considering a strategy in China of producing its electric products locally with a joint venture. In other words, rather than take bold steps to try to
become a major battery electric car player globally, it is looking at
piecemeal plans for specific locations where governmental policies basically
require it.

In other recent stories, Toyota expressed that it is still hopeful about
hydrogen fuel cell vehicles. Seriously.
[© Sustainable Enterprises Media]

Electric cars not ready for mass production yet – Toyota chairman to Spiegel 20th November 2017 Reuters ... Toyota and Suzuki Motor Corp said they had agreed to cooperate in selling electric vehicles in India from around 2020, aiming to give each other a leg up in emerging markets and in low-emission
technology ...
Toyota To Bring Prius Prime And Small Electric Car To India
Nov 20, 2017 The small electric city car will most likely come out of the
Toyota-Suzuki joint venture ...
Toyota plans of selling locally developed electric vehicles in China
18 November 2017 … we have started thinking about the possibility of having our China joint-venture partners provide us with EVs,” stated Hiroji Onishi,
Toyota’s head of China operations, during the press conference at the
Guangzhou auto show ...

For EVLN EV-newswire posts use:


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